The Marketing Casebook

The Marketing Casebook

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Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. A mix of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts, guiding the reader from introductory theory to specialised applications in consumer, industrial and services marketing.In appearanee, it was similar to the Dacwoo Matiz, Fiat Seicento, Hyundai Atoz or Mereedes A- C/a.s, s. At the time of the marketing researeh study, it was innovative, uniquc and very much at the forefront of technology. In order to suecessfullyanbsp;...

Title:The Marketing Casebook
Author:Sally Dibb, Lyndon Simkin
Publisher:Cengage Learning EMEA - 2001


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