The Maruti Story

The Maruti Story

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a€˜An extraordinary and rare insight into how a few determined entrepreneurs created an icon ...a€™ a€“ C.K. Prahalad The targets were stupendous and almost unachievable. Slightly over two years to find a suitable partner, finalize all legal documentation, build a factory, create a sales and service network, and develop and launch a peoplea€™s car that would sell 100, 000 a year, in a sector where Indian expertise was limited. However, the Maruti project succeeded, and in ways that were unimaginable in 1983. The car revolutionized the industry and put a country on wheels. Twenty-six years later, the company, now facing competition from the worlda€™s major manufacturers who have entered the Indian market, still leads the way. It is an incredible story, involving grit, management, skill and entrepreneurship of a high order. R.C. Bhargava, who was at the helm of the company, co-writing with senior journalist and author Seetha, shows how it was done in this riveting account of a landmark and a separate subsidiarya€”which would be a joint venture with SMC, with a debt-equity ratio of 3:2a€”should be incorporated for the ... Scooters India was based in Kanpur and Tiwari, who hailed from Uttar Pradesh and had been chief minister of the state, was keen on reviving it. ... ways to do so was to make the production totally manual. ... At the same time, Maruti agreed to keep the project cost at $200 million. ... Interest rates in Japan then were much lower than in India.

Title:The Maruti Story
Author:R C Bhargava
Publisher:HarperCollins Publishers - 2013-01-16


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