The new competition

The new competition

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Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competitionAs an illustration of this pricing strategy, the price of Toyotaa#39;s Corona standard model declined 20 percent over a ... auto companiesa#39; recognition that supply and service were key aspects of their marketing program, Toyota moved rapidly toanbsp;...

Title:The new competition
Author:Philip Kotler, Liam Fahey, Somkid Jatusripitak
Publisher:Prentice Hall - 1985


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