Valuable lessons from Japanas mobile industry yield 6 Immutable Laws for Mobile Business globally Japanas mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japanas mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps you understand the Six Immutable Laws of Mobile Business. These will help you and your business successfully navigate the challenges that the worldas Wireless Revolution brings. From Law #1 through Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri will help guide you to distinguish mobile myth from mobile fact, micro developments from macro trends, and regional characteristics from universal truths. The book highlights Japanas incredible efforts to offer consumers complex, high-tech devices with enriched services that are nonetheless elegant and easy to use, a quest which the authors have labeled qSimplexity.q Based on their interviews and observations, the authors assert that, qSimplexity will be what truly empowers individual users through their mobile devices. Filled with case studies exploring all aspects of the Japanese mobile industry, this unique publication points carriers and content and service providers towards successful business models and practices for todayas and tomorrowas mobile Internet. This book is the beginning of the conversation of The Six Immutable Laws of Mobile Business, which is regularly being updated and expanded upon at:www.siximmutablelaws.com... response) codes, 32, 64 Qualcomm, 25 QUALCOMM Japan, 74a77, 79 Quality issues, 37a38 Quality of service, 78 QWERTY keyboard, 185 Radiolinja, 24 RakuRaku phone, 82 Raamp;D Japan, 110 Re-com, 102 Remote controls, 69 Research in Motion, ... 59a60, 74 Russia, xvi, 24 Safari, 161 Sales force automation solutions, 32 Samsung, 166 Saudi Arabia, 24 Scan Search, 66a68 Scheduling software, anbsp;...
|Title||:||The Six Immutable Laws of Mobile Business|
|Author||:||Philip Sugai, Marco Koeder, Ludovico Ciferri|
|Publisher||:||John Wiley & Sons - 2010-12-13|