The Telco Churn Management Handbook

The Telco Churn Management Handbook

4.11 - 1251 ratings - Source

Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively.


Title:The Telco Churn Management Handbook
Author:Rob Mattison
Publisher:Lulu.com - 2006-01-01
ISBN-13:

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