The Tumultuous History of the Bank of America

The Tumultuous History of the Bank of America

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The most important thing is that the customer perceives that theya#39;re still being served, aquot; said McLin. ... The model was the small independent banks with great personalized service that were stealing B of Aa#39;s market share in the communities. ... Whatever the final number, it would mean customers would have to go to another center, perhaps a neighboring town or city, ... out of the branches; what we did was to take out the middle market, call it the Fortune three thousand, aquot; McLin says.


Title:The Tumultuous History of the Bank of America
Author:Moira Johnston
Publisher:Beard Books - 2000
ISBN-13:

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