The most important thing is that the customer perceives that theya#39;re still being served, aquot; said McLin. ... The model was the small independent banks with great personalized service that were stealing B of Aa#39;s market share in the communities. ... Whatever the final number, it would mean customers would have to go to another center, perhaps a neighboring town or city, ... out of the branches; what we did was to take out the middle market, call it the Fortune three thousand, aquot; McLin says.
|Title||:||The Tumultuous History of the Bank of America|
|Publisher||:||Beard Books - 2000|