The Urban Department Store in America, 1850–1930

The Urban Department Store in America, 1850–1930

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In the late nineteenth century, the urban department store arose as a built artifact and as a social institution in the United States. While the physical building type is the foundation of this comprehensive architectural study, Iarocci reaches beyond the analysis of the brick and mortar to reconsider how the a€˜spaces of sellinga€™ were culturally-produced spaces, as well as the product of interrelated economic, social, technological and aesthetic forces.The sense that this exhibition was not just a demonstration of model interiors is apparent in the exterior view of a cozy but unremarkable ... interior decorating department inhabited by senior decorators who would provide free, at-home consultations by prearranged appointment. Wanamakera#39;s a€œLittle Home that Budget Built, a€ that appeared in store promotions starting in the mid 1920s, similarly emphasizedanbsp;...

Title:The Urban Department Store in America, 1850–1930
Author:Dr Louisa Iarocci
Publisher:Ashgate Publishing, Ltd. - 2014-12-28


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