Three essays on paid search advertising

Three essays on paid search advertising

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LIST OF TABLES Table 1.1 : Sample Statistics for Google Data 23 Table 1.2: Sample Statistics for Yahoo! Data 23 Table 1.3: ... Model Strategies 106 Table 2.5 : Hold-out Performance: Comparison of Model Strategies.... 107 Table 2.6: Hold- outanbsp;...


Title:Three essays on paid search advertising
Author:Oliver J. Rutz
Publisher: - 2007
ISBN-13:

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