Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to: ac Decipher customer expectations ac Define the brand as a solution to the customeras needs ac Turn the unique selling proposition into the mission ac Create a company culture where everyone is aligned to this visionaand responsible for living the brand promise ac And more Whether youare a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in todayas complex and rapidly changing business environment.Apple store, the alignment to its preeminent brand intention is obvious. ... a customer, if your laptop isna#39;t working properly, you dona#39;t go into one of its stores expecting to have it serviced; there is no customer service or repair department. Instead, there is a agenius bar, a and ayoua#39;ll need an appointment to speak to a a genius.
|Publisher||:||AMACOM Div American Mgmt Assn - 2013-12-11|