True Alignment

True Alignment

4.11 - 1251 ratings - Source

Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to: a€c Decipher customer expectations a€c Define the brand as a solution to the customera€™s needs a€c Turn the unique selling proposition into the mission a€c Create a company culture where everyone is aligned to this visiona€”and responsible for living the brand promise a€c And more Whether youa€™re a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in todaya€™s complex and rapidly changing business environment.Apple store, the alignment to its preeminent brand intention is obvious. ... a customer, if your laptop isna#39;t working properly, you dona#39;t go into one of its stores expecting to have it serviced; there is no customer service or repair department. Instead, there is a a€œgenius bar, a€ and a€œyoua#39;ll need an appointment to speak to a a€œ genius.

Title:True Alignment
Author:Edgar Papke
Publisher:AMACOM Div American Mgmt Assn - 2013-12-11


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