U. S. Public Diplomacy

U. S. Public Diplomacy

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Since the 9/11 terrorist attacks, the U.S. government has spent at least $10 billion on communication efforts designed to advance the strategic interests of the U.S. However, foreign public opinion polling data shows that negative views towards the U.S. persist despite the collective efforts to counteract them by the State Dept., Broadcasting Board of Governors, U.S. Agency for International Development, Dept. of Defense, and other U.S. government agencies. Based on the significant role U.S. strategic communication and public diplomacy efforts can play in promoting U.S. national security objectives, such as countering ideological support for violent extremism, they are being highlighted as an urgent issue for the new admin. and Congress.Key Issues for Congressional Oversight Jess T. Ford ... Beginning in 2003, we reported on the importance of a national communication strategy to ensure agency efforts are properly coordinated, convey consistent messages to target audiences, focus on achieving concrete and measurable objectives, and lead to mutually reinforcing benefits overseas.1 In 2005, ... a new comprehensive strategy by December 2009 to guide interagency strategic communication efforts. 3 It is importantanbsp;...

Title:U. S. Public Diplomacy
Author:Jess T. Ford
Publisher:DIANE Publishing - 2009-09


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