Using Market Research to Improve Management of Transportation Systems

Using Market Research to Improve Management of Transportation Systems

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chapter III APPLICATION OF MARKET RESEARCH TO TRANSPORTATION ISSUES Synopsis: Market research can support a wide ... Often psychographic market segmentation uses both behavioral, psychological and demographic data .


Title:Using Market Research to Improve Management of Transportation Systems
Author:Susan Cowan Jakubiak, Richard R. Mudge, Robert Hurd
Publisher:Transportation Research Board - 1990-01-01
ISBN-13:

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