Visual Thinking

Visual Thinking

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Increasingly, designers need to present information in ways that aid their audiencea€™s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewera€™s brain in much the same way that a hammer is an extension of the usera€™s hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. a€c Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. a€c Provides practical, task-oriented information for designers and software developers charged with design responsibilities. a€c Includes hundreds of examples, many in the form of integrated text and full-color diagrams. a€c Steeped in the principles of a€œactive vision, which views graphic designs as cognitive tools.In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply.


Title:Visual Thinking
Author:Colin Ware
Publisher:Morgan Kaufmann - 2010-07-27
ISBN-13:

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