Why It Sells

Why It Sells

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Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesia€”an entertaining and insightful tour guidea€”decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.More will be said about these in the remaining parts of this chapter. Suffice it to say at this point that throughout ... Acura also transformed its line of models with names such as TL, RL, MDX, and RSX. Such names are now proliferating, as will anbsp;...

Title:Why It Sells
Author:Marcel Danesi
Publisher:Rowman & Littlefield Publishers - 2007-09-21


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