Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss

Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss

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Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving qbuyersq from concept to acceptance. Thoroughly updated, the second edition includes many new examples and scenarios, chapters on fees and collaboration, and new sections on qvoiceq and presentation.Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving aquot;buyersaquot; from concept to acceptance.


Title:Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss
Author:Richard Freed, Joe Romano
Publisher:McGraw Hill Professional - 2003-08-22
ISBN-13:

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