Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than everaand itas changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrowabin The Definitive Guidce to Entertainment Marketing . Ai Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to todayas most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.Following the $13.75 billion takeover of NBCUniversal by Comcast, the countrya#39;s largest Internet and cable provider, Comcast began a program called Internet Essentials in Chicago. The program is ... This was not entirely altruistic; the FCC had made access for the poor one of the requirements for approval of the deal. ... But what if you, the consumer, didna#39;t need cable to watch the content provided by cable channels and networks? Didna#39;t need to have that settop box winking at you ?
|Title||:||Your Guide To Entertainment Marketing and Performance (Collection)|
|Author||:||Al Lieberman, Patricia Esgate, Paul W. Farris, Neil Bendle, Phillip E. Pfeifer, David Reibstein|
|Publisher||:||FT Press - 2013-08-08|