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The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: qHow can we help?q Jay Baer's Youtility offers a new approach that cuts through the clutAster: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.... accessed January 26, 2013. Summary-2013-Edelman-TrustBarometer. ... Wall, Aaron, a€œHistory of Search Engines: From 1945 to Google Today, a€ Search Engine History, accessed January 21, 2013.

Author:Jay Baer
Publisher:Penguin - 2013-06-27


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